Michael Roach is the Content & Communications Lead at SpeechifAI, an embeddable digital platform that enables organizations and companies to create and manage digital campaigns & toolkits. Meanwhile, members of Congress, who are a hybrid of influencer and “trend-follower,” and brands that look to capitalize on existing trends, both had higher hashtag usage on average - 0.6 and 0.9 respectively.Įssentially, the findings underline how political figures are rewarded when they journey outside of their immediate peer group, understand what their unique voice is, and then utilize the formatting that best expresses that unique voice. With Congress members’ and brands’ tweets ranked much more positively, both Biden and Trump were more willing to employ negative sentiment to engage their audience, and according to the data, it led to more engagement overall.Ĭoncurrently, when it comes to hashtag usage, both Trump and Biden understood their roles as “trendsetters” or significant influencers of events and dialogue, and therefore rarely used hashtags (both used on average 0.1 hashtags per tweet). Instead, both candidates used text features atypical of similar accounts to construct their own unique voices.įor instance, in the report’s analysis of tweet sentiment, Biden’s tweets were scored on average the most negative second only to Trump’s. Join 1,078,753 customers already using Elfsight Apps. The key thing to note here is that in 2020 Biden didn’t strictly tweet like the average member of Congress and Trump didn’t strictly tweet like a consumer brand. Embed Twitter feed and Tweets on your website just into 2 minutes with the help of best custom. Meanwhile, Biden and members of Congress generally took a more measured approach by both limiting their hashtag usage and utilizing proper punctuation to convey a greater sense of authority. This illustrates the different aims formatting achieves, with Trump and brand accounts being more willing to utilize features such as exclamation points and words in all caps with the goal of arousing a more emotional response from their audiences. Ultimately, Trump’s tweets were shown to overlap in style with brands 54 percent of the time, while Biden’s tweets were shown to be similar in style to tweets from members of Congress 81 percent of the time. The Parole Board should be renamed with a focus on protecting the public after Colin Pitchfork, the double child murderer, was recalled to prison for concerning behaviour, said the former. The four sets of tweets were analyzed over a range of 25 text feature variables such as punctuation, capitalization, and more. One way the report highlights this is in its comparison of the Biden and Trump datasets to two other datasets: one consisting of ~225,000 tweets from 453 members of Congress, and the other consisting of ~189,000 tweets from 454 international brands. Each board should have a category relative to different aspects of your business.
A Different Way to Think About Influencers Once you begin posting organize your Pinterest by dividing it into boards.